31 October – 6 November Saudi Arabia hosted ‘Tanween 2024: Fail Forward’ at Ithra, King Abdulaziz Center for World Culture. Tanween is the Center’s most impactful annual event dedicated to design. Idaaf Architects was invited by Isola Design (Milan) to present its research in Soil/Adobe and to exhibit ‘Brick’ Collection at the Ithra stage curated by Isola’s Elif Resitoglu. With Isola’s creative direction, “Behind the Curtains: Scenes of Craft” offered visitors an opportunity to discover the creative process behind some of the world’s leading design studios, aligning with the theme of this year’s conference: Fail Forward. “Behind the Curtains: Scenes of Craft showcases nine internationally renowned design studios, each specialized in diverse fields such as handcraft, circular design, and material research. The exhibition offers an opportunity to step behind the scenes and explore the trials, errors, inspirations, and innovations that have shaped their groundbreaking work. It invites visitors to not only witness the final products but also understand the trials and triumphs that lead to them – celebrating the full journey from concept to creation.” – Isola.